01Measurement
Eye movements during free viewing to maximize scene understanding
- Psychophysics · Experimental design
- EyeLink 1000 Plus eye tracking
- Fixation/saccade parsing · Time-series analysis
- Qualtrics
- GLMs · Statistical modeling
- Python
What humans look at when freely viewing a scene is not well understood. We measured eye movements under different instructions while observers viewed Winograd images: pairs differing by a small visual alteration that greatly changes how the scene is interpreted. Free-viewing fixations resemble those of observers describing scenes, and differ from those counting or searching for objects. They are directed toward the people and objects whose removal most alters scene interpretation, rather than toward the most salient or most meaningfully judged regions. Constraining observers to fixate objects irrelevant to understanding degrades their descriptions, showing that free-viewing eye movements are functionally important for scene comprehension.
Applied value. A principled account of where people look under free viewing gives interface, ad, and content designers a reason for their layout decisions, and gives eye-tracking-based UX research a benchmark that isn't pure saliency.